UNIQLO Free Friday Nights at the Museum of Modern Art launches on May 3, 2013, and the first 1,000 visitors that night will receive a special, complimentary UNIQLO tote bag. UNIQLO is now the proud, exclusive sponsor of MoMA’s Friday night free admission program which takes place 4:00 to 8:00 p.m., every Friday, throughout the year. Since the program launched in 2004, nearly three million visitors have enjoyed free admission and increased accessibility to MoMA’s exhibitions, film screenings and The Abby Aldrich Rockefeller Sculpture Garden. Also in May, the Museum will begin extending its public schedule to seven days per week.
More Info: Museum of Modern Art (this series was previously known as “Target Free Fridays”)
NEW YORK, April 17, 2013 /PRNewswire/ — The Museum of Modern Art (MoMA) and UNIQLO announced today that UNIQLO, the global clothing retailer, will be the exclusive, multi-year, corporate sponsor of the Museum’s Friday night free admission program, which provides free access to the public to the Museum and all exhibitions from 4:00 to 8:00 p.m., every Friday, throughout the year.
“UNIQLO Free Friday Nights” will provide increased accessibility to the Museum’s exhibitions, collection and film programs for New Yorkers and visitors from around the world. Since the Free Friday Night Program launched in 2004, nearly three million visitors have enjoyed free admission to MoMA’s exhibitions, film screenings and The Abby Aldrich Rockefeller Sculpture Garden, making the Museum one of New York’s favorite Friday night social scenes.
“Providing free Museum admission year-round helps MoMA fulfill its mission of developing new audiences and making art accessible to a wider public,” said MoMA Director Glenn D. Lowry. “As a major corporate partner, UNIQLO plays an essential role in helping the Museum bring the very best in modern and contemporary art to our diverse national and international audience.”