H&M is proud to present the Cherish Waste Exhibition. To celebrate the launch of the Innovation Stories Cherish Waste Collection, the fifth drop in its sustainability initiative, Innovation Stories, launching in the US and CA on May 5th on www.hm.com, H&M has transformed Studio 525 in New York City into an immersive experience championing the impact of sustainable choices.

April 29 – May 1 | 10AM – 6PM
H&M Cherish Waste Exhibition
Studio 525
525 W 24th Street, New York, NY

Through Cherish Waste, a collection that embodies love and intimacy, H&M illuminates how sustainable materials and processes require finding a new love for the old. Each installation in the exhibition demonstrates how the fashion industry can rebuild the system using forward thinking materials and innovative technologies.

The First Step
Upon entering the lobby, guests will find a floor to ceiling installation wall made entirely out of mesh metals that functions as a clothes hamper to collect recyclable material. Guests are invited to donate clothing in lieu of an admissions ticket. Using the very basics of a wire hamper and simple donations, this symbolizes the first step in the sustainability journey – strip down to essentials, whether it be materials or clothing, and only proceed with what’s needed before rebuilding in a beautiful and conscious way

Love Notes | All Heart
Step inside of the heart of the collection: surrounded by a warm glow and soft materials, hear speakers project voices of different people, varying in gender, sexuality and background. Each voice, or duet, shares a note of love inspired by the tags inside the Cherish Waste apparel, and echoing the ethos at the heart of the collection. The sonic resonance, orchestrated to feel like music, will remind you that the circle of sustainability begins and ends with love.

There is No Competition in Sustainability Six different sustainable processes/materials have contributed to creating the Cherish Waste collection. These technologies will be featured alongside collection pieces. Interactive video screens, sound cones, and headsets are available to see how each process works and the materials are displayed in a way that allows a tactile experience for guests. Partners featured in the exhibit include Natural Fiber Welding, Newlight, Unifi, Inc., ITOCHU corporation, Eastman Naia™ and H&M Foundation Global Change Award Winners Circular Systems™ and Rubi Laboratories.

H&M Cherish Waste Exhibition

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