SoHo NYC Neighborhood Guide
SoHo (SOuth of HOuston - pronounced How-ston) is another NYC neighborhood filled with the best shopping and restaurants. Traditionally known as a haven for artists and their lofts, it has become more upscale over the years and a much sought-after place for New Yorkers to live.

Things to Do
New York Fire Museum (278 Spring & Watts St) - renovated 1904 firehouse, with fire-related artifacts: painted leather buckets, helmets, parade hats and belts, tools, hand pumped fire engines. $5 adult/$1 children (suggested donation)
New York Earth Room (141 Wooster, Houston/Prince) – Free. Many NY-ers consider this a hidden gem. Called an “installation,” or exhibit, 140 tons of sculpted soil (22 inches deep) filling 3600 sq ft of a 2nd floor gallery. No photos allowed. Wed-Sun, 12-6pm (closed 3-3:30pm). Around the corner is the...
Broken Kilometer (393 W Broadway, same artist). Ask kids to guess how many brass rods they see lying on the floor.
Museum of Comic and Cartoon Art (MOCCA, 594 Bway, Houston/Prince) – Adults $5, kids under 12 free
NOW CLOSED! - Rock and Roll Hall of Fame Annex (76 Mercer, Spring/Broome) - $22 Adults, $13 9-12, under 12 free. New in 2010, the Michael Jackson Memorial Wall
Scholastic Book Store (557 Bway, Prince/Spring) – publishers of Clifford the big red dog and Harry Potter. Great place for kids to play indoors.
Recommended Restaurants
Balthazar (80 Spring St, Bway/Crosby) – French bistro, great for brunch, lunch, dinner. Authentic French décor and a city hot spot.
Dos Caminos SoHo (W Bway/ W Houston) – Mexican, outdoor patio for people watching and homemade guacamole and delicious margaritas.
Lure Fishbar (142 Mercer and Prince) – Nouveau seafood. Décor is very well done and you feel like you’re on a yacht or cruise ship at sea.
Barolo (398 West Broadway, Broome/Spring) - Italian with the best outdoor garden in nice weather. Large restaurant, good service. Same owner as Revel (Meatpacking District), another favorite.
Downtown Cipriani (376 W Broadway, Broome St) – Italian. Go for the scene and atmosphere, not really for the food. Great heated outdoor sidewalk for people watching and upstairs, is a hot bar/club that looks like an exclusive ski-resort lounge.
SoHo Park (62 Prince St, Lafayette) – outdoor, casual restaurant/garden perfect for drinking a few beers with old friends.
Antarctica (287 Hudson St, Spring) - dive neighborhood bar with pool, cheap drinks and an unpretentious crowd.
S.O.B.'s (Sounds of Brazil, 204 Varick Street at W Houston) - night spot, club, live music for samba and salsa.
Ken’s Broome Street Bar (363 W Bway, Broome St )– laid back scene, closest to a dive bar in SoHo, know for their burgers served on pita bread.
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Shopping
There are hundreds of fabulous stores winding the streets of SoHo. For shopaholics, just weave the streets bound by Broadway, Grand, W Bway and W Houston. Those quaint streets have more stores than most cities.
- Upscale - Dolce & Gabbana, Prada, Miu Miu, Louis Vuitton, Marc Jacobs, Catharine Malandrino, Coach, Burberry, Kate Spade, Jill Stuart, John Varvatos, Ben Sherman.
- American Chains - H&M, J. Crew, Banana Republic, American Eagle, Bloomingdales (not the main store), Steve Madden (say “hi” to the manager, Mike, for me).
- Apple Store (Prince St.) – famous hip interior and sleek layout.
- Athletic/Casual - Patagonia, Burton Snowboards, Diesel Denim Gallery
- House/Home Stores – Armani Casa, Room and Board, Bo Concept
- Pearl River Mart (477 Broadway, Grand) - everything Oriental. Housewares, clothing, home décor.
SoHo and NoLita Chic Boutique Shopping Tour |
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Shop quaint NoLita and bustling SoHo, NYC's hottest shopping and celebrity-spotting neighborhoods. Highlights include trendy shopping, the architecture of the Cast Iron Historic District, unique boutiques, neighborhood trivia and celebrity gossip. Tour highlights include: the hidden gems of both SoHo and NoLita, boutiques frequented by celebs, stylists and fashion insiders, NY’s secret trend-launching stores, a one-of-a-kind food shop, and photo opportunities of Cast Iron Architecture. |
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SoHo and NoLita Chic Boutique Shopping Tour Ticket Options:
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Hotels
Boutique Hotels New York City - SoHo NYC
SoHo Grand Hotel NYC |
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From: $233 |
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Luxury, style, class, and a touch of old fashioned New York chic are standard in every guest room at the Soho Grand Hotel. Perks include wireless internet access, silk bedspreads, private CD libraries, 24 hour room service, business and fitness facilities. Check out the Grand Bar & Lounge (year round), The Yard (May-Sept) with outdoor chaise lounges, cocktails, beautiful trees and foliage. 310 W Bway, Grand/Canal Rates and Reviews: SoHo Grand Hotel |
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Mercer Hotel NYC |
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From: $707 |
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The Mercer is Soho's foremost luxury hotel - offering 75 guest rooms on six floors of a landmark Romanesque revival building in one of New Yorks most exclusive neighborhoods. The first hotel to offer an authentic taste of loft living - The Mercer is both home and hotel and offers an extensive list of luxurious guest services. 147 Mercer St, Prince St Favorites: Mercer Kitchen Restaurant, Lobby Bar Rates and Reviews: Mercer Hotel NYC |
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The James Hotel |
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From: $289 |
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New in 2010, unique features include the lush Urban Garden, all-glass Sky Lobby and rooftop deck and pool with river-to-river Manhattan views. Anchoring Soho’s southwest corner, The James New York is a warmly modern, residential styled luxury hotel that delivers an artful blend of exquisitely hand-crafted design, intuitive service and personalized comfort. Rates and Reviews: The James Hotel |
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Cheap Budget Hotels - SoHo NYC
Holiday Inn SoHo |
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From: $96 |
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The Holiday Inn Soho Downtown Manhattan New York City offers well appointed and spacious rooms, including satellite television, high speed internet access, CD radios, three-way calling, and work desks. Rates and Reviews: Holiday Inn Soho |
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Subways
C, E to Spring St,
B, D, F, V to Broadway-Lafayette,
N, R, W (yellow) to Prince
6 to Bleecker
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